Stores the traffic source or campaign that explains how the user reached your site.
6 months
__utmt
Used to throttle request rate.
10 minutes
__utmv
Used to store visitor-level custom variable data.
2 years
__utmc
Used to determine if the user is in a new session/visit.
Session
__utma
Used to distinguish users.
Persistent
__utmb
Used to determine new sessions/visits.
30 minutes
_gat
Used to throttle request rate.
1 minute
_gid
Used to distinguish users.
24 hours
_ga
Used to distinguish users.
2 years
SourceBuster is used by WooCommerce for order attribution based on user source.
Name
Description
Duration
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
sbjs_current_add
Timestamp, referring URL, and entry page for your visitor’s current visit to your store
session
sbjs_current
Traffic origin information for the visitor’s current visit to your store
session
sbjs_first_add
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_first
Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_session
The number of page views in this session and the current page path
30 minutes
sbjs_udata
Information about the visitor’s user agent, such as IP, the browser, and the device type
session
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel is a web analytics service that tracks and reports website traffic.
ARVA Probe Guide 260
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